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beccajava

Barista, Artist, list maker

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Write Away Worries


I find writing things down to be a powerful meditation tool. My mind has a tendency to become overwhelmed. I am a classic over-thinker, a worrier. It leads to me losing sleep, biting my nails, picking my face. Sometimes I feel as though my life is falling apart on top of me. It is, of course, all in my head. I have great life circumstances. I am well fed. I have a safe bed to sleep in. I have friends, family, and a job I enjoy. Though my anxiety maybe all in my head, that does not make the feelings any less real.

By taking my overpopulated mind and putting the thoughts in to words on paper, I am able to relieve a lot of my worry trapped in my head. I keep a journal by my bedside. Often times I’ll feel the need to write down what I am feeling. Usually I only write when I feel upset, angry, or anxious. I have started to incorporate positive thoughts too. That way when I read back on what I wrote, I can recount the good times too. A great thing about journaling is that I can see the pattern of my problem. I write down the dates on each entry so I can track what weeks I feel down. I can see certain months where I suffered worse than others. I can now feel more empowered over my emotions. I can pinpoint what brings me down in life. It gives me a better idea how to fix it. I don’t usually write out full thoughts or paragraphs. Sometimes a phrase will come to me and I will jog it down. Somethings I write are abstract. Some are to the point. Either way, writing it down makes me feel in control of what I feel.

Another way that writing relieves stress for me is through list making. Making to-do lists, wish-lists, shopping-lists, and so on organizes the countless thoughts running around in my head. Lists also help me remember, and that reduces my stress too. The act of writing, pen and paper style, calms my mind.

I recommend trying it out if you need help organizing your thoughts. Your words don’t need to be Shakespeare. Mine certainly aren’t. Just get it out on paper—in the physical world. You may be surprised what acknowledging your thoughts can do. But please, if you are depressed and have ever contemplated self-harm or suicide, please search for professional help. Much love to all,

 

Becca

Facebook Analytics 05.25.16

 

I will begin reporting on the Facebook Analytics for the Wellness Pharmacy page I manage about once a week. By doing so I hope to gain insight in to social media analytics and determine a strategic plan to promote this business.

The first thing I looked at was the overall metrics, shown below.

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So far the numbers are not all that impressive. But no fear, because I can use this information to better my social media management.

Next I looked at total reach. By looking at the screenshot I see the total reach being 544 organically. I feel pretty good about that considering the page has about 100 followers to date.

Below is a screenshot of reach. Obviously the most reach happened when posts were made. The greatest reach happened the week of the Grand Opening of the new building, in which I made multiple posts to promote the event. Moral of the story is most often and constantly to keep reaching people.

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More important than just having people see the content is having them interact with it. The next screenshot is of reactions, comments, and shares. The peaks and valleys are similar to the over reach. Makes sense. Again the most engaging post was the public event I created to promote the Grand Opening.

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I was not surprised to see Wellness’ fans were primarily women 45 to 64. Wellness specializes in compounding hormonal prescriptions and focus a lot on women’s health as they age. That is not all they do, but its where a lot of the business is.

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Another interesting thing to look at is when our fans are online. The most active time for our fans is 8:00 pm. It would be a good idea to post around that hour.

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I like how these metrics tell a greater whole of a story. I am still figuring it out, but by doing so I can determine how to increase engagement.

My primary take away from this is:

  • Post content that targets women ages 45 to 65.
  • Post on a regular schedule, at minimum twice per week.
  • Post in the evenings when fans are online most.
  • Consider at some point paying to boost page. This can significantly improve reach and user engagement.
  • Look at the analytics regularly.

 

Finding Passion

 

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When I was around eleven years old, I began being introduced to the idea of a career. What do I, a prepubescent girl, want to spend most of my life doing? It seemed like a daunting decision and being the ball of stress I have always been, I overthought it. Teacher, doctor, firefighter, police officer, these were the most common answers.

At that age I had just become tall enough to ride certain roller coasters. My dream then was to engineer roller coasters. I was pretty excited about this idea until I discovered I would need to study advanced math for many years to accomplish my goal. Who knew?

Since that age my interest have, not surprisingly, changed. Here I am now, 20 years old and a Junior in College, trying to figure out what I want to do with the rest of my life. Especially now that I am paying for an education to ultimately land me a paying career, it’s a significant decision.

I began college thinking I wanted to be somewhere in the medical field. I majored in Biology. Throughout high school, my strongest subjects were math and science. It just made sense that I would study one of the two post high school. Plus, the medical field would always have jobs and they pay well. Logical choice.

I realized two and a half terms in that I made my decision for all the wrong reasons. If I wanted to be a physician or nurse, I should have chosen in because I like helping people. Instead I based a lifelong decision on money and perceived strengths and weaknesses.

I began to panic as I realized my growing apathy for my field of study. What else was I good at? Certainly I was not creative or artistic. I sucked at art. At least, I had told myself that since I was around thirteen. At thirteen I sold myself short. I told myself that I couldn’t be good at making beautiful things. My only talent was in mathematics and science. I put myself in a box and limited myself to only a handful of fields I could study. It was stifling.

I started looking at what I really cared about. Sure money is important, but I realized that I would never be happy making it my top priority. I wanted to enjoy my work. I wanted to be passionate about it. I have since discovered how much I enjoy creating things. I love the beauty of art and nature. I get excited about digital design. I look forward to putting together creative projects. Taking a thought provoking photograph thrills me.

Sometimes we can be our own worst enemies. I certainly was mine. No one told me that I could not be an artist or that I had to make at least 75 grand per year except myself. I limited myself and never evaluated what I am passionate about. I’m grateful to be barely in my twenties and already figuring that out.

I still may change my mind about what I want to do, but that is alright. I kind of hope I have a few different careers.

When I grow up I want to be happy.

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