I will begin reporting on the Facebook Analytics for the Wellness Pharmacy page I manage about once a week. By doing so I hope to gain insight in to social media analytics and determine a strategic plan to promote this business.
The first thing I looked at was the overall metrics, shown below.
So far the numbers are not all that impressive. But no fear, because I can use this information to better my social media management.
Next I looked at total reach. By looking at the screenshot I see the total reach being 544 organically. I feel pretty good about that considering the page has about 100 followers to date.
Below is a screenshot of reach. Obviously the most reach happened when posts were made. The greatest reach happened the week of the Grand Opening of the new building, in which I made multiple posts to promote the event. Moral of the story is most often and constantly to keep reaching people.
More important than just having people see the content is having them interact with it. The next screenshot is of reactions, comments, and shares. The peaks and valleys are similar to the over reach. Makes sense. Again the most engaging post was the public event I created to promote the Grand Opening.
I was not surprised to see Wellness’ fans were primarily women 45 to 64. Wellness specializes in compounding hormonal prescriptions and focus a lot on women’s health as they age. That is not all they do, but its where a lot of the business is.
Another interesting thing to look at is when our fans are online. The most active time for our fans is 8:00 pm. It would be a good idea to post around that hour.
I like how these metrics tell a greater whole of a story. I am still figuring it out, but by doing so I can determine how to increase engagement.
My primary take away from this is:
- Post content that targets women ages 45 to 65.
- Post on a regular schedule, at minimum twice per week.
- Post in the evenings when fans are online most.
- Consider at some point paying to boost page. This can significantly improve reach and user engagement.
- Look at the analytics regularly.